Sales training for ambitious female founders and senior professionals.
I help women to stop playing small, start closing big and build on their success
I am passionate about transforming how ambitious female founders and senior professionals approach sales.
You can charge what you're worth, work the hours you want, and build the wealth you deserve.
I’m done watching brilliant women undercharge because they’ve never had formal sales training. I’m done seeing talented founders stuck in hustle mode because their conversion rate is terrible.
I’m done with female entrepreneurs apologising for wanting to make serious money and I'm over senior women in professional roles struggling to reach the top because they don't have a portfolio of work won to speak of.
It’s time for a new standard.
Sales training to drive revenue
Sales Audits
Sales Deep Dives
Sales Training Day
Sales programme
“Marketing without sales is like a dog with a bark and no bite”
How i can help youSERVICES
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An in depth analysis of your current approach and processes. You'll walk away with at least 3 clear areas for immediate change that will illicit a more streamlined and successful sales approach, driving sales and loyal clients.
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For female founders and senior professionals and their teams looking to drive revenue by converting more enquiries to loyal clients. For those who want to understand the principles of successful sales and have a clear framework for consistent and high value conversions that is specific to the business they operate, not another off the shelf training programme. You'll have absolute clarity on who to target for maximum growth and how to sell to them in a way that feels natural and effortless.
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A 12 week programme for individual female founders or senior professionals, designed to completely transform the way you view, approach and deliver sales within your business. This is for highly ambitious and driven women who want to close high value deals routinely but currently feel that sales isn't for them. A shift in mindset, a new identity, a proven framework and a relentless approach to business growth.
Sales methodology and framework for ambitious women
What is The Female Formula?
The Female Formula is a proven methodology formulated by someone who’s worked in a direct sales capacity for 25 years, closed multi-million pound pharma deals AND currently operates in the luxury wedding space.
I teach women how to sell premium offerings through consultative conversations that feel authentic, not pushy.
This is not another generic sales course. No pushy corporate tactics. No theory from someone who’s never done it.
Personalised, intensive consultancy with you and your business.
I making premium sales feel natural, confident, and authentically YOU. I work to inspire ambitious and driven women who want to be held accountable and raise their standards, drive success through sales and build wealth.
The best sales people don't push - they connect. And connection? That's always been women's native language.
REVIEWS
"Sarah is a natural commercial leader with a talent for coaching others to succeed. The Female Formula delivers practical, results-driven sales coaching that empowers female entrepreneurs to elevate performance, mindset and business growth"
— S Ramsay - Commercial Leader, Pharma.
"Any business working with Sarah will benefit from her energy, insight and customer focused approach"
— D. Cripwell - Sales and Marketing Manager, Pharma.
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Why choose me?
I'm not just teaching sales - I'm teaching it with a distinct identity and point of view most sales coaches don't have.
Clients aren't just buying sales training; they're buying my framework, built specifically for women.
I have 25 years lived experience I've done it, built something from it, and now teach it.
My story is the proof of concept.
Multimillion Pharma contracts and embedded in the luxury wedding market.
Proof that the formula works regardless of industry.
Most sales training is built by men, for men. I'm teaching women how to sell, in a way that feels authentic, not performative.
CONTACT
Your next chapter starts with a conversation. Reach out below and Sarah will be in touch personally — because every woman who lands here deserves more than an automated response.
